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PepsiCo sells some of its Brazilian assets

São Paulo, Brazil — Brazilian food manufacturer Camil Alimentos SA has agreed to acquire several cookie and cracker brands from PepsiCo Brasil, including Mabel, Doce Vida, Mirabel, Elbi’s and Pavesino brands. The agreement also includes facilities in Aparecida de Goiânia and Itaporanga D’Ajuda. Financial terms of the transaction were not disclosed.

In addition to acquiring the cookie and cracker brand, Camil Alimentos said he has entered into a 10-year licensing agreement with PepsiCo for the Toddy brand for certain products in the Brazilian biscuit market. Toddy brand biscuit production line. According to Camil Alimentos, the Toddy brand is Brazil’s second largest cookie brand.

“In just over a year from July 2021, in addition to entering new countries such as Ecuador, we have made five acquisitions and expanded our business in three different value-add categories and consumer-recognized brands. Luciano Quartiero, CEO of Camil Alimentos, said: “This includes the company’s entry into the cookie and cracker category in Brazil. , which will be the sixth transaction announced.Business diversification will increase the operational synergies of our business model, increasing scale and expertise in various models of distribution, supply and trade marketing. can be raised.”

Camil Alimentos said the acquisition will strengthen its strategy to grow in geographies that complement its current business, with a portfolio that includes cookies and crackers categories with market-recognized brands and high-value products. said. The addition of PepsiCo’s Brazilian operations not only brings synergies related to the company’s cross-selling business model and increased scale, but also the pasta business, which was acquired by Camil Alimentos in August 2021 and successfully integrated into its business model. The company said it brings complementarity to

Founded in 1953, Mabel is one of Brazil’s most traditional cookie brands, comprising donuts, crackers, butter, fillings and lamination, and is also the national market leader in donuts.

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